We track SMS Opt-ins/outs in Salesforce.
So, when someone texts STOP to Marketing Cloud - we need to update the CRM.
What's the best way to go about it?
Thinking maybe of adding AmpScript somewhere and use the UpdateSingleSalesforceObject method https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/updatesinglesalesforceobject.htm
but where would we add it?
Maybe there are better ways?
has anyone solved this before?