Within MobileConnect, how can keywords be used to manage opt-outs at a non-global level? I've reviewed the documentation for MobileConnect but I never found the information I was looking for.
Example: A single company has multiple brands operating within MobileConnect and want to reduce the overlap of opt-outs as much as possible. I know that when a contact replies STOP it will unsubscribe them from ALL keywords - but how can we present the option of only opting out from a single keyword?
Can we say "Text [Keyword] STOP to [Short/Long code] to end communication" and the system will know to only opt-out from that keyword, or is there more setup involved?