I'm struggling to fully grasp what keywords are used for in Salesforce Marketing Clouds Mobile Connect.
So I understand that when importing lists you attribute a Keyword to them, and likewise when sending an SMS you can assign a keyword, where I am getting confused is where STOP and HELP keywords differ from the keywords I assigned to my SMS sends Are there some Keywords you would class as 'Campaign Keywords'?
I assign the Keyword STOP to a short code '80XXX', I then send an SMS to a list which has the keyword 'Campaign1' assigned to it, I also send another SMS from the same short code to a second list with the keyword 'Campaign2' attributed to it.
If the recipient replies STOP to one of these short codes, do they only opt-out of the specific campaign?
If this isn't the case, could someone better explain it...