Questions tagged [path-optimizer]

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Can I combine a path Optimizer with an Engagement Split activity?

Can I combine a path optimizer containing 2 or more emails with a posterior Engagement Split activity? I have an scenario where I want to measure how the click/open rate is for a couple of emails. I ...
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Salesforce marketing: path optimizer vs A/B testing

Anyone can enlighten to elaborate the difference and when should use path optimizer against A/B testing vice versa.