Questions tagged [path-optimizer]

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Combine a path Optimizer with an Engagement Split activity

Can I combine a path optimizer containing 2 or more emails with a posterior Engagement Split activity? I have an scenario where I want to measure how the click/open rate is for a couple of emails. I ...
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Path Optimizer system data (SFMC)

Is it possible to retrieve Path Optimizer data from the data views or from tracking extract? We export both sets daily to BiqQuery. Example: A/B test, 2 versions (10k vs 10k) Winning (50k) version ...
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Path shows only related dependent picklist values of the controlling field

Can we create custom Path component on dependent picklist. The path should show only available value in the dependent picklist. Values can be changed on selection of controlling field. Let say, if ...
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200 views

Salesforce marketing: path optimizer vs A/B testing

Anyone can enlighten to elaborate the difference and when should use path optimizer against A/B testing vice versa.