Questions tagged [ab-testing]

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What means in a A/B testing to have no data for the parameter confidence level?

I did run an A/B testing in my online shop, and I received the reports of the testing. In the reports, there is no data for Confidence Level "CL". What does that mean? See the screenshot ...
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21 views

Salesforce marketing: path optimizer vs A/B testing

Anyone can enlighten to elaborate the difference and when should use path optimizer against A/B testing vice versa.
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38 views

Dynamic Sender Profiles are not appearing in A/B Test

Currently we are using dynamic sender profiles to send an email (via user initiated sends,automation studio & Journey builder ) to different customers across 200 countries. We are launching a ...
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166 views

Data view for A/B Tests?

I'm trying to export our Job data to a data warehouse and it'd be helpful to know which of the jobs we're exporting are associated with AB tests. I can definitely see that Marketing Cloud has some ...
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501 views

A/B Testing in Marketing Cloud - what does the “Remainder” get sent?

When doing A/B testing in Marketing Cloud, the options here are to send a certain percentage to Email A, a certain percentage to Email B, then the "Remainder". My question is "what exactly does the ...
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172 views

What is the Confidence Level for A/B Testing?

When Marketing Cloud picks a winner for its AB tests, what confidence interval does it use? I'm assuming 90% but it'd be nice to know for sure what it is.