Questions tagged [ab-testing]
The ab-testing tag has no usage guidance.
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Decision Split (or something else) for an AB Test in Journey Builder? Trying to find a solution
We have a project where customers are going to be purchasing products, but all products are unique. We have a certain list of products that we are going to provide an additional video within the ...
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Automating AB Tests in Journey Builder for SMS & Push
I am trying to figure out a way to automate AB tests for Push and SMS in Journey Builder. As it stands now, the only option for path optimizer for SMS and Push is to manually select and send to the ...
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Equally Split a DE by segment
I have a DE with about 4m records. I am looking to do a 50/50 split for testing but by a specific column. So within that DE, every record has a "Segment". So there might be 500k customers, ...
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Email Studio, AB testing with Data Extension Publication Lists
When AB testing in email studio, am I able to target a publication list within a data extension? It seems as if I am only able to select only the data extension within the AB testing "select ...
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What means in a A/B testing to have no data for the parameter confidence level?
I did run an A/B testing in my online shop, and I received the reports of the testing. In the reports, there is no data for Confidence Level "CL". What does that mean?
See the screenshot ...
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Salesforce marketing: path optimizer vs A/B testing
Anyone can enlighten to elaborate the difference and when should use path optimizer against A/B testing vice versa.
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Dynamic Sender Profiles are not appearing in A/B Test
Currently we are using dynamic sender profiles to send an email (via user initiated sends,automation studio & Journey builder ) to different customers across 200 countries.
We are launching a ...
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Data view for A/B Tests?
I'm trying to export our Job data to a data warehouse and it'd be helpful to know which of the jobs we're exporting are associated with AB tests. I can definitely see that Marketing Cloud has some ...
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A/B Testing in Marketing Cloud - what does the "Remainder" get sent?
When doing A/B testing in Marketing Cloud, the options here are to send a certain percentage to Email A, a certain percentage to Email B, then the "Remainder". My question is "what exactly does the ...
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What is the Confidence Level for A/B Testing?
When Marketing Cloud picks a winner for its AB tests, what confidence interval does it use? I'm assuming 90% but it'd be nice to know for sure what it is.
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