Questions tagged [ab-testing]

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Data view for A/B Tests?

I'm trying to export our Job data to a data warehouse and it'd be helpful to know which of the jobs we're exporting are associated with AB tests. I can definitely see that Marketing Cloud has some ...
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A/B Testing in Marketing Cloud - what does the “Remainder” get sent?

When doing A/B testing in Marketing Cloud, the options here are to send a certain percentage to Email A, a certain percentage to Email B, then the "Remainder". My question is "what exactly does the ...
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What is the Confidence Level for A/B Testing?

When Marketing Cloud picks a winner for its AB tests, what confidence interval does it use? I'm assuming 90% but it'd be nice to know for sure what it is.