i have created a send able DE with mobile number and i am using same DE as a entry source in the Journey builder,

created Outbound SMS with personalization.

In Journey builder i have configured the SMS send activity. activated the journey immediately, but not got any SMS.

i have checked in Event Result of the entry source, it is showing contact evaluated =5 Contact accepted =0

Attached screenshot.

Can you suggest, where i am doing wrong or procedure and rules to use mobile connect SMS in journey builder.

enter image description here

  • have you imported you mobile audience?
    – 0xsegfault
    Commented Sep 21, 2017 at 15:59
  • yes manually imported to the DE. Commented Sep 21, 2017 at 18:11
  • Just now again i have checked the Event Result of the entry source, it is showing contact evaluated =10 Contact accepted =6 Commented Sep 21, 2017 at 18:17

2 Answers 2


First check your DE attribtues. The DE should contain Subscrirbey key with Text as datatype, an email address with an email address as datatype and a phone number field.

In the send relationship, subscriber key should be related to "All subscribers"

Next step, Configuring journey SMS activity.subscriber opt-in choices

If you have selected, Send only to contacts who are subscribed currently, then you need to create a mobile contact list and loaded all your mobile numbers, locale and subscribed to a keyword or You can choose Subscribe all Contacts to a keyword. This will subscribe contacts’ phone numbers in real-time to a keyword of your choice as they hit the activity.

The last step, Make sure you have chosen the correct phone field in the journey settings.

Note: Your phone number should also contain the country code. Example: Singapore country code: 65 Mobile Number: 9898 9898 so Valid phone number is: 6598989898 enter image description here

  • i have done all this, but still not receiving the SMS, Commented Sep 22, 2017 at 11:49
  • Can you just test the outbound sms in Mobile connect? Is it working there? Commented Sep 22, 2017 at 13:54

I found solution for this, before sending SMS via Journey builder,

Step 1- mobile numbers should be present in mobile connect

Step 2- There is a Locale field in mobile connect which should be specified in the DE eg:- https://countrycode.org/

these two are main solutions to use Mobile connect SMS in Journey Builder. remaining regular configuration in Journey Builder.

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