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As the title says - in content builder, is it possible to change the name of the browser tab when opening a mail in browser? Right now the browser tab gets an automatic generated link that looks like this http://view.s7.exacttarget.com/...randomtokens...

Right now the code in contentbuilder looks like this in the HTML-tab but what do i need to add? Is it possible to change the title?

To view this email as a web page, click <a href="%%view_email_url%%">here.</a>

Thanks

2 Answers 2

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You need the change the "Title" element in the head section of your email/template code to change what's shown on the browser tab...

<head>
  <title>What I Want to Show On The Tab Title</title>
</head>

<body>
The content of the email......
</body>

</html>

Also take a look at Icons, if you want something more branded. The View as a Web Page link opens your email as a web page much like any other web page.

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    The value of the title could be an AMPScript variable, BTW.
    – Macca
    Commented May 4, 2017 at 13:51
  • Thanks, i will try this solution and accept answer if it works! Commented May 9, 2017 at 11:10
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The link To view this email as a web page, click <a href="%%view_email_url%%">here.</a> is a standard personalization link in marketing cloud which gets appended if you're creating an email based on a standard template. If you want to introduce a personal web page, I would suggest to create a cloud page and pass the necessary parameters and use AMP Script to create the same information as per Email body. In case you are using sub-domains for cloud pages, you can get a branded URL. If you are using URL expiration, check out the March Release

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