In journey builder ,I am creating a journey to send emails to the list of records in a data extension. I have selected the Email Then clicked Preview and test. By clicking the code view , I have options to add variable tags.But I am not able to use the variable tag. Kindly help me . Thanks in advance.

Note: I am beginner in marketing cloud

| improve this question | | | | |

You'll need to use two sets of double percent symbols for the data that matches the field name in your data extension, i.e. %%fullname%%

Please see Personalization Strings and AMPscript for reference and also Personalization Strings in Email Studio

| improve this answer | | | | |

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.