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A platform for creating and deploying applications for the social enterprise. Essentially Salesforce.com without CRM.

Excerpt from Force.com website:

What is Force.com?

Force.com is a platform for creating and deploying applications for the social enterprise. Because there are no servers or software to buy or manage, you can focus solely on building apps that include built-in social and mobile functionality, business processes, reporting, and search. Your apps run on a secure, proven service that scales, tunes, and backs up data automatically.