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Removed marketing-cloud tag, its related to Pardot
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Account Engagement - Email content

I am trying to create variations for an email in Pardot/Account Engagement -> Email content tab -> edit in builder, but the button for new variations is read only. It also displays an warning saying: 'looks like you don't have the required data graph set up. Your Salesforce admin can help with that'.

I mention that I am not an admin. I cannot find the cause or how to solve it.

Can anybody help? Thank you!