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Salesforce Marketing Cloud, Content Builder. This tag encompasses the Content Builder application and the Content Management System (CMS) platform and API powering it up. Is can also refer to sections of a channel specific application (e.g. Email Studio) that enables content management through Content Builder components.
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SFMC - Journey Builder - custom activity - Content Builder Templates
Its certainly feasible - I've been able to replicate some of this functionality before, but might have had a slightly different purpose. I'd start exploring with some of the Asset REST APIs
If the act …