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AMPscript is a proprietary scripting language for Salesforce Marketing Cloud products that you can embed within HTML emails, text emails, landing pages and SMS messages to control the content that is displayed to the individual consumer. It also provides functionality to track impressions and highlight which content areas get the most attention from the viewer.

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Formatting Dates and Time for SMS using AMPScript in Content Builder

Also would love some advice to learn basic AMPScript coding. Books? Tutorials? Online classes? …
Chris Smith's user avatar