I have Google Analytics Tracking enabled in my SFMC setup, with utm_campaign set to {{Set per Message}}. This should theoretically add the utm_campaign parameter to all links in my Journey emails automatically.
However, I’ve noticed that the utm_campaign parameter is not being added unless I manually include it in the links themselves. This defeats the purpose of automating the process.
While exploring, I found an option under "Delivery Options" in the email activity within Journey Builder called "Campaign Association", but it requires selecting a campaign from a list. Unfortunately, it says "No campaigns found", and I haven’t found any place in SFMC to create or define such campaigns.
Question:
- Is there a way to automate the addition of the utm_campaign parameter without manually adding it to every link?
- Ideally, I would like the utm_campaign value to reflect the Journey name and version. Is there a way to dynamically assign this value in SFMC?
