Is there a way to send a completely dynamic message through ExactTarget?
We would like to create a "template" email, and then if at all possible, specify the subject and body of the email/message when we go to send the message. We are in the process of writing an application that would choose the best subject/body for the recipient based on information we have on them in our system.
I've looked into personalization strings, using AMP Script, and Email Templates, but they don't seem to give us the flexibility we're looking for.
From my understanding of the documentation available, it seems like we would need to manually create an email for each possible subject/body combination in ET, and then choose which one to send, instead of choosing the subject and body at send time.
I would just like to know if that's the way it needs to be done before we start going down that road.