0

I ran a report in which I found the number opens are 5 times grater than the audience. specifically for Outlook

If the recipient has their preview pane on/open, if that is counted as an open? specifically for Outlook.

Also are hardly a chance of forwarding an email.

Improve this question
2
  • Can you please limit your question to a single topic, so asking only about open behaviour. It is not clear what you mean by asking: "Also are hardly a chance of forwarding an email."
    – Lukas Lunow
    Commented Apr 28, 2021 at 10:37
  • There are hardly a chance of forwarding an email. - here I mean that sometimes if we forward an email so will that be also counted as open and here there is approx no chance of forwarding an email. For more clarity I mentioned that. Next time surely I will give specific deatils :-)
    – Ashwini Bodhade
    Commented Apr 28, 2021 at 11:12

1 Answer 1

Reset to default
0

Yes, any case of an email loading - be it preview or opening it in a new window, will result in an open being tracked (as the tracking pixel is loaded on each view).

If you are working with data views, you can use the _Open.IsUnique field, to limit the number of opens to only show a single open per combination of subscriber and email. You can read more about Open and other data views here.

Improve this answer

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .