Tracking clicks on email

Question

Is there a way to track the clicks in the email while on journey? and send the tracked links to specific email?

Answer 1

The conceptual design for a real-time scenario that you depict, will require the following:

• One cloud page
• Ampscript on each of the links
• Data Extension to store click(s) (if you need them to reference)
• Emails and Triggered Send Definitions
• Technical skills

The framework would be as follows. Each link in the email would direct to a landing page and pass a parameter indicating what link is clicked. e.g.

www.landingpage.com?LinkParamter=A

Now, when you hit the landing page you'll need to catch this parameter and do everything you need from there. It would look something like this;

%%[ VAR @LinkParameter, @SubscriberKey, @ActualLink
SET @SubscriberKey = _subscriberKey
SET @LinkParamter = QueryParameter("LinkParameter")

IF @LinkParameter = "A" THEN
   SET @ActualLink = "www.google.com"
   /* Do your data updates here - could be this */
   UpsertData("DataExtension",1,"SubscriberKey",@SubscriberKey,"LinkClicked",@ActualLink)

   /* Then after updating necessary data, trigger an email */
    Modify the code for triggered sends found here: https://help.marketingcloud.com/en/documentation/ampscript/using_ampscript_with_the_web_service_api/create_a_triggered_send_using_ampscript_and_the_soap_web_service_api/

   /* Then after triggering the notifcation to the clickee, you trigger the email to the one you need to notify */
   Repeat triggered send ampscript here, but with different email and maybe different subscriberkey if you'd like

   /* Then finally redirect them to end destination */
   Redirect(@ActualLink)
ENDIF
]%%

Then you repeat this per link you want to do this with in the email. E.g. Link Parameter B, C, D etc.

In order to succeed with your quest, you need someone who's comfortable with the above process.

Hope this helps you get where you need to be :)

Answer 2

You simply need to use an Engagement Split Activity to track if a Contact clicks on a link within an email, then you will be able to route them down a 'yes' branch and they receive can a subsequent email.