We have many filtered data extensions created in Marketing Cloud. I need confirmation on retention period for FDE's for data protection rules.

Are there any rules applied on retention for filtered data extensions?

  • What makes you think retention rules apply to your filtered data extensions? Nov 10, 2016 at 12:15
  • Exploring the unknowns, it was a questions submitted to me for a project I am working on. If there are retention settings on the DE, would this subsequently remove the FDE one the period is up? Nov 10, 2016 at 13:23
  • Have you tried the retention settings in the platform? Nov 10, 2016 at 14:13
  • A filtered DE gets reloaded every time you refresh it so this retention thing doesn't make sense for this type of DE
    – Maneesh
    Nov 12, 2016 at 2:11

1 Answer 1


Rules are based on your data retention policy. Whether it's 6 months or indefinite. However, if you have a filter and a DE that either has an ETL process or updates, then refresh your FDE and whether it is indefinite or 6-months, it won't go away.

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