Filtered Synchronized Data Extension

Question

I created a filtered data extension from the SYNCHRONIZED Contact data extension from Salesforce. There were many fields on that DE, but only one EMAIL type field and I used the Contact ID as related to Subscriber on SubscriberKey. I tried a Guided Send to that filtered DE and it didn't work... Then I created a new DE populated with a query with only the 2 or 3 fields I need, and then the send worked...

Would you have any idea of why it failed with a filtered synchronized DE ? Is there a restriction in SFMC with synchronized DE or filtered synchronized DE?

Answer 1

Here is how to correctly filter and send to Synchronized Data Extensions:

1. Go to Synchronized Data Extensions and click on the Filter icon in the Actions column next to the Data Extension you wish to use:

2. Define your filter and click on Save & Build
3. Go to your email in Email Studio and click on Send
4. In the Select Audience tab, select your filtered Data Extension and drag and drop it in the Targeted Audience window
5. Fill in all other details if necessary, confirm that all information is correct and send

On the screenshot below, I did exactly that, using a filtered Synchronized Data Extension: