We are sending emails to Salesforce Leads from Marketing Cloud. These emails have AMPScript variables (First Name, Last Name etc.)
Email is going fine but the AMPScript variables are showing as blank. I also mapped the profile attributes with Lead object fields but its still not working.
On further investigation, I found out that syncronized data source is not set up which is preventing the values to flow from Salesforce to SFMC. On checking with Salesforce, I also came to know that sycronized data sources cannot be set up at Business Unit level. It can only be set up for Top Level business unit.
Now, am stuck at this point. How to pass the values of AMPScript variables from Salesforce to SFMC?
Any suggestions would be immense help.