Web collect code not working properly

Question

I have Web Collect Code installed on our website. I want to use it to build segments around website interactions. I now have two questions

1. What do I need to do to collect webview data. The Data Extension IGO_VIEWS stays empty. I use this script

   _etmc.push(['setOrgId', '100XXXXXX']); _etmc.push(['trackPageView']);

2. I wonder what the User ID is? Is that a session ID generated by Salesforce? I want to use the customer ID here, but as a result I collect a combination of customer id und user id. What is the reason for this

Thanks, Oliver

Answer 1

I agree with Johannes, but I also need to add to the equation the need for a product/content catalogue, as without it in place you can't get the details about the pages viewed. The catalogue needs to contain your unique identifier of each page, and metadata with e.g. page category. Once the catalogue is in place, you need to add the unique ID to each trackPageView, like this where you replace INSERT_ITEM with the page ID:

_etmc.push(["trackPageView", { "item" : "INSERT_ITEM" }]);   

Before a catalogue is in place, you will also not be able to enable the integration to the data extensions.

Once you have set up the collect code, you must join the IGO_PRODUCTATTRIBS + IGO_VIEWS + IGO_PROFILES or PI_CONTENTATTRIBS + PI_CONTENTVIEWS + IGO_PROFILES (depending on whether you use product or content catalogue) to derive the interests of the identified users. For this you will be using Automation Studio and SQL Query activities.

PI_CONTENTATTRIBS/IGO_PRODUCTATTRIBS will contain metadata passed to the catalogue as name-value pairs and are crucial to this, as you will need to take the categories from here.

Keep in mind, that tracking categories does not feed into any data extensions, and can't be used for segmentation:

_etmc.push(["trackPageView", { "category" : "INSERT_CATEGORY" }]);   

Answer 2

1. Have you integrated the JavaScript into every page of your website?

   <script type="text/javascript" src="https://100XXXXXX.collect.igodigital.com/collect.js"></script>

2. Have you set the email parameter for logged in users?

   _etmc.push(["setUserInfo", {"email": "INSERT_EMAIL_OR_UNIQUE_ID"}]); This has to be a unique identifier that you can identify each person with. For B2C commonly an email address but for B2B most likely to be some kind of customer-id. When you are connected to salescloud maybe even the ID of salescloud. Has to be implemented on all pages aswell.

3. The user_id in the IGO_Views table is a hash that gets generated by Salesforce Marketing Cloud. You can relate that user_id to the dataextension IGO_PROFILES and will get more information about that particular user. It is different from the session id which you can see if the take a look at the IGO_views table when it is filled with data.

4. (If i remember correctly) You have to enable the dataextensions to become visible. Status Console inside Web Recommendations -> Top right corner -> gear symbol -> enable Einstein Data extensions.

If something is unclear or I understood something wrong, just leave a comment.