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AMPscript is a proprietary scripting language for Salesforce Marketing Cloud products that you can embed within HTML emails, text emails, landing pages and SMS messages to control the content that is displayed to the individual consumer. It also provides functionality to track impressions and highlight which content areas get the most attention from the viewer.

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A Reference Block with link populated by Ampscript is throwing 404

Our emails are translated into 20 languages. The translations for each email are uploaded as a Data Extension with Country as primary key. Each email has its own DE. One of the columns contains a CTA …
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