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Dynamic Sender Marketing Cloud

I have Dynamic Sender Profile' functionality enabled within our business unit. I have created a sender profile encompassing verified "%%FromName%%" and %%FromEmailAddress%% which is connected with send a classification.

The below ampscript is embedded in the email which is not providing the desired output in the From email address and From name areas of the email.

%%[ VAR @FromEmailAddress SET @FromEmailAddress = Lookup("DE TABLE","FROM_Email_ADDRESS","Email_Address", emailaddr) IF EMPTY (@FromEmailAddress) THEN SET @FromEmailAddress = '[email protected]' ENDIF

VAR @FromName SET @FromName = Lookup("DE TABLE","Full_Name","Email_Address", emailaddr) IF EMPTY (@FromName) THEN SET @FromName = 'CEO' ENDIF ]%%
Am I missing a step here on the ampscript call out? Thanks