Can we use collect codes for non-retail scenarios especially if I wanted to track unknown visitor activity on my website and tie back that activity when a user provides an email on a sign-up page? (I don't need any Einstein recommendations or Predictive intelligence in this case because we use GA360)
- Track anonymous visitor activity using collect codes and store in a Data extension
- Without a cloud page (from an external website), capture user details including email and post to a data extension (via. API)
- Look for any activity captured in IGO_ and PI_ data extensions previously for the newly recorded email address and tie that activity for advanced segmentation requirements.
Also please shed some light where exactly I can find browser details, pageview details, etc. in IGO_ and PI_ data extensions.
Any help here is highly appreciated. Thanks in advance.
Chandu