AMPscript not working in subject line - Removing first 2 '%' characters

Question

I'm using a very simple AMPscript personalization in the subject line. Specifically %%First Name%%.

It displays fine in the preview section, but when I perform the actual test send, the subject line displays as "First Name%%, example subject line"

What am I doing wrong? See images below:

EazyE · Accepted Answer · 2019-06-02 01:36:12Z

3

In your test send are you adding a prefix like [Test] to the subject line? if so be sure you have a space or another character after the ].

What is occurring is your subject line looks like [Test]%%First Name%%

Since ]%%is a closing ampscript block the system is reading it as such.

I would either add a space or a : to the end of the test prefix [Test]:%%First Name%%

answered Jun 2, 2019 at 1:36

EazyE

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You're a champion for seeing and thinking about this!!! Problem solved. Thank you soo much, this was driving me mad!
– Stephen Jeffrey
Commented Jun 3, 2019 at 11:31

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Adam Spriggs · Accepted Answer · 2019-05-29 15:14:34Z

3

When using Data extension fields for personalization within an email. If the field has space's you need to wrap the field with square brackets [].

So in your case, the data extension field is First Name

The Personalization String for this should be %%[First Name]%%

Adam Spriggs

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answered May 29, 2019 at 14:50

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If I add the square brackets surrounding 'First Name'(%%[First Name]%%), it does not output anything, and I'm left with ' , no one can be left behind' in the inbox. I find it strange that the built-in subject line personalization feature in content builder uses %%First Name%%, but that's removing the first 2 '%' symbols in the inbox.
– Stephen Jeffrey
Commented May 30, 2019 at 15:10

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2 Answers 2