Learning Resources for Salesforce Marketing Cloud

Question

I am starting out in Salesforce Marketing Cloud (SFMC). I am already a developer on the Core Salesforce platform and was wondering what is the best way to learn SFMC. I have access to a test environment and premier training videos btw. But what I found is some of the training videos are outdated.

And unfortunately, there is no trailhead for SFMC yet.

Any help videos/books/blogs to get started would be much appreciated.

Regards

Answer 1

The Connect to Your Customers with Marketing Cloud Trailhead unit is available as part of the Summer '16 Release module.

In addition, I'd recommend checking out:

1. Marketing Cloud product documentation
2. code.exacttarget.com for API, App development and AMPscript resources
3. Marketing Cloud Technical Library (you will find that some of this content has also been replicated on code.exacttarget.com)
4. Marketing Cloud - How to Essentials videos (these are all recent)

Answer 2

I have created a free tutorial series for marketing cloud. Hope this helps

• Part 1: Email Marketing Best Practices
• Part 2: Email Content Creation
• Part 3: Email Delivery
• Part 4: Email Message Design
• Part 5: Marketing Automation
• Part 6: Data Management
• Part 7: Subscribers Management
• Part 8: Data Segmentation
• Part 9: Tracking & Reporting
• Part 10: FTP Guide

Answer 3

Recently hopped on Trailhead to see if were any Trailmix and found a few here - https://trailhead.salesforce.com/en/search?keywords=marketing%20cloud

But out of those, the detailed and helpful Trailmixes that I think are below 2 links:

• https://trailhead.salesforce.com/en/users/00550000007w1htAAA/trailmixes/marketing-cloud

This has mix bag of SFMC+Pardot and the below has purely Marketing cloud learnings saving ~ 5 hours of trails.

• https://trailhead.salesforce.com/en/users/00550000006J6XDAA0/trailmixes/marketing-cloud

Hope that helps.