We are getting ready to start our IP warm up and will be sending millions of emails over the next month. In Marketing Cloud, there are different options to get an email sent.
- Journey Builder - Single Send
- Content Builder - email send
- Automation Studio - Send Email activity
- Marketing Cloud Connect - Report or Campaign attached to journey.
The use case will be to build a list of subscribers to inform them with a one time email of Safety protocols to follow and general product awareness.
THe plan is not to have multiple activities but just a single send for each campaign without personalizing the journey.
What would be the most appropriate tool to use from the options above.