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AMPscript is a proprietary scripting language for Salesforce Marketing Cloud products that you can embed within HTML emails, text emails, landing pages and SMS messages to control the content that is displayed to the individual consumer. It also provides functionality to track impressions and highlight which content areas get the most attention from the viewer.

1 vote
Accepted

Can Marketing Cloud generate JWT tokens in AMPScript?

This is newly supported with the GetJWT function. string GetJWT(string key, string algorithm, string jsonPayload) Example: SET @JWT = GetJWT("0123456789abcdef0123456789abcdef", "HS256", @JSON) SET @H …
Logan B.'s user avatar
  • 146
2 votes

Can AMPScript parse JSON?

In the Marketing Cloud Summer '23 release, there is a new function named BuildRowsetFromJson(1,2,3). It works very similar to BuildRowsetFromXml. Parameter 1 - Source string Parameter 2 - JSON Path st …
Logan B.'s user avatar
  • 146