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Adam Spriggs
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Marketing Cloud does have the option to include "User Agent Information" as part of Tracking Extracts. This option will append the following columns to the Open and Click extract data:

  • IpAddress
  • Country
  • Region
  • City
  • Latitude
  • Longitude
  • MetroCode
  • AreaCode
  • Browser
  • EmailClient
  • OperatingSystem
  • Device

I'm not aware of any out-of-the-box tools in Marketing Cloud that leverage this data. But, you can definitely import the tracking data back into Marketing Cloud (or some external system) and build a custom solution which leverages IP address.

David Devoy
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