Salesforce: App Exchange: OEM: We are OEM partner. Can we sell our app to Salesforce existing customer where they are using CRM functionality?
We have build product which does not required any Salesforce functionality like Sales or Service cloud but we have customer who already has an org using Sales cloud and they want to purchase our all on the top of it.
Can I sell OEM app in this case. Is there additional contractual considerations?
The limits between OEM and ISV are contractual. Selling an OEM license, you cannot expose base CRM objects in an OEM org. In exchange, you get to set the license fees for the licenses you sell, of which salesforce.com collects a percentage of, and you can brand your experience any way you like, to such an extent that users might not even realize they are running on Salesforce technology at all.
An ISV, by contrast, targets customers that already have CRM licenses. You don't negotiate the base license costs for their users, just for the number of licenses they want to assign to users for your app. It is safe to say that all OEM apps can also be licensed as ISV, because the OEM restrictions are stricter than the ISV restrictions. However, not all ISV apps will meet the contractual obligations of OEM agreements.
