9 votes

Einstein Engagement Frequency - How important are unsubscribes to this feature?

The default recommendation does not take unsub into consideration, unless you choose to adjust the recommendation by using the advanced option, where you can adjust how much unsub should be considered ...
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  • 7,367
7 votes

How to prevent other people to unsubscribe on behalf of the subscriber?

You can't prevent this. Should I forward my email to you, you will indeed be able to click the Unsubscribe link, and unsubscribe on my behalf. There are no recommended ways of preventing it, but there ...
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  • 16.9k
5 votes
Accepted

User is not unsubscribing when having + in the email

It happens because + equates to a space when the email address is URL encoded. Your custom preference center will need to be updated to replace all spaces with + characters. SSJS: emailAddress = ...
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  • 27.7k
5 votes

JourneyBuilder: Unsubscribe Decision Split

You really need SQL Queries to get the data from the _subscribers Data View and link it to the entry Data Extension of the journey so you can check who of them unsubscribed or not. Depending on the ...
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  • 1,017
4 votes

Unsubscribing only from publication list not all subscribers

The code above doesn't specify a publication list at all, so it is unsubbing at the child BU level and flowing down to the publist automatically. This example will work (but will not log an unsub ...
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4 votes
Accepted

Managing opt-outs coming in via list-unsubscribe header

No - This will most definitely affect your deliverability and might even block your sender with some ISPs, who simply refuse letting emails through without this header. No - Using a transactional send ...
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  • 16.9k
4 votes
Accepted

In an integrated, multi-org implementation, how does the default SF "EmailOptOut" button work?

single org behavior is linked in the comment above. Multi-Org SFMC setups, as well as multiple BUs in Single Org (there is no difference in this regard) simply do not work with the standard MC Connect ...
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4 votes

Unsubscribe tracking for custom unsubscribe page

Familiarize yourself with LogUnsubEvent, and replace the UpdateSalesforceObject function with it. LogUnsubEvent through the MC connector automatically sets the "Email Opt Out" field in Sales ...
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4 votes
Accepted

Inactivating a Link in the email for FTAF

Forwards are a general topic that you cannot stop from happening, as FTAF (a specific function served by SFMC) is not the only way to forward an email. In fact, it is probably a rare exception, if ...
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3 votes
Accepted

Managing Subscription Status of unsubs from in-flight journeys through Marketing cloud connect

Your best option is to configure journey exit criteria to check for the subscription status. These will be evaluated when contacts moves on from each wait step. Your object holding subscription status ...
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  • 16.9k
3 votes
Accepted

Record not in unsubscribe data view

_Unsubscribe holds unsubscribe events that are tied to a specific send job. These occur when a subscriber uses an unsubscribe/profile center link from an email or when the LogUnsubEvent API request is ...
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  • 2,412
3 votes
Accepted

Synchronize MobleConnect Opt-in/Opt-out with Sales Cloud or Service Cloud

Run a script in Automation Studio in SSJS: <script runat="server"> Platform.Function.TreatAsContent(Platform.Function.ContentAreaByName("contentarea")) </script> Then in the Content Area,...
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  • 4,323
2 votes

Extract unsubscribes

To get the statuses from a child business unit, run a tracking extract and include 'Extract Subscribers' and 'Include All Subscribers'. Typically I'll add this to an automation that then imports the ...
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  • 2,085
2 votes

Extract unsubscribes

Query the _Subscribers data view. Subscribers is not restricted to 6 months as other data views are. SELECT SubscriberKey FROM _Subscribers WHERE Status = 'Unsubscribed'
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2 votes
Accepted

Unsubscribe v/s Unique Unsubscribe

Has to do with clicks. Unique is a counter that will only count the first time that the link is clicked. Unsubscribes counts how many times the link was clicked in total. You might double click that ...
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  • 112
2 votes

Is it possible to change "unsubscribe settings" for Email Studio?

This is what I would do in your case. Not knowing if your system of record (SOR) for consent data is within SFMC itself (e.g. in a Consent data extension) or outside, this solution will differ ...
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  • 16.9k
2 votes

Get subscribers with a changed status during last X days

You can also extract and import the Status Change tracking data, which would be much less data than maintaining two data extensions of every subscriber. The most recent record for a subscriber is ...
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  • 27.7k
2 votes
Accepted

Get subscribers with a changed status during last X days

Your approach is pretty straightforward and simple to execute. You could think that the _Subscribers data view could be used for this, but it would only allow you to identify people that: are ...
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2 votes

Customer Marketing Cloud unsubscribe process, do we need to handle complaints, bounces etc

Yes, you need to take care of them. Nothing is deleted from Sales Cloud - you would have to create a process for this. The only things "visible" in Sales Cloud, would be the status of the email send ...
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  • 10.3k
2 votes

Einstein Engagement Frequency - How important are unsubscribes to this feature?

This will definitely have an impact, meaning that for the Einstein logics, unsubscription likelihood is 0. Your custom profile center has to be aligned to the standard behaviour of marketing cloud a ...
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2 votes
Accepted

Does Unsubscribing a subscriber manually (Marketing Cloud) opts him out in Salesforce?

#2: yes #4: yes LogUnsubEvent and the connector can be considered integrated. Every "real" marketing cloud unsubscription leverages LogUnsubEvent including your examples. see also: Sales ...
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2 votes
Accepted

unsubscribe page in SFMC localized in different languages

This is indeed a good question. However, what you are asking is a complete solution design, without telling us anything about your own attempt to solve this, which often will result in your question ...
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  • 16.9k
2 votes

Email Opt Out in SFSC and "Marketing Cloud Unsubscribe" impact different fields -- possible to reflect the same outcome?

hasOptedOutOfEmail is a field that is created from the Marketing Cloud Connect Managed Package and has effects on the integrated sends with Marketing Cloud, e.g. if you choose to send to campaigns / ...
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1 vote

How to get list of subscribers whose subscriber status had changed in Salesforce Marketing Cloud?

Did you check the documentation for Marketing Cloud Connect? There are multiple ways to unsubscribe a subscriber from receiving communications. A subscriber opts out by clicking the link to the ...
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  • 16.9k
1 vote

Update external database after a Marketing Cloud unsubscribe

In SFMC there is a Data View that contains all the Unsubcribed records. This is the _Unsubscribe data view. You can use a report that extract this information or use a custom report if You want ...
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1 vote

Unsubscribe matching email address in all subscribers using ampscript

I think, based on your question, that you may have duplicate subscribers and wish to unsubscribe all matching email addresses (across different subscriber keys)? If so, when an unsubscribe takes place ...
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1 vote
Accepted

Query Unsubscribes for Child BU

If your unsubscribe settings in the child Business Units is like below: You can use the BusinessUnit Unsubscribe in the Parent BU. This will give you exact unsubscribes for each BU.
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  • 1,359
1 vote
Accepted

Unsubscribing a subscriber using SSJS from a publication list based on cloudpages URL

I'd recommend logging an unsub event instead of toggling the status. Logging unsub events ensures that all of the tracking data relating to the subscriber is recorded properly. The system ...
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  • 27.7k
1 vote
Accepted

How to get unsubscriber data in Service cloud using Marketing Cloud Connect

Option 1: If you are using a custom profile center, you can use UpdateSingleSalesforceObject to update your custom field once the contact is on your landing page. UpdateSingleSalesforceObject('...
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  • 3,676
1 vote

Is it possible to change "unsubscribe settings" for Email Studio?

From past experience, support will not be able to change this setting. We raised it through Account Executives who raised it through their internal contacts, but we were told it's not possible. Never ...
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  • 2,085

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