Tags are words or short phrases that you can associate with most Salesforce records to describe and organize their data in a personalized way.

Tags are words or short phrases that you can associate with most Salesforce records to describe and organize their data in a personalized way. Use tags to group records from various objects by a common theme or use, and then use those tags in search to make finding information fast and intuitive.

Salesforce's Official Tag Help Page

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