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It's possible with this URL:
<a href="https://x.cs.force.com/site/resource/{!relatedTo.Static_Resource_Name__c}">Download PDF</a>
1
You would just use a DE field or a system personalization value in the ordinal. So it would be like
%%=Lookup('CustomerAttributes','referral_link','email_address',emailaddr_)=%%
Or if you field in your sending DE is called email
%%=Lookup('CustomerAttributes','referral_link','email_address',email)=%%
This covered in more detail in 'Ampscript 201'
But ...
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