The term "App" with reference to Salesforce would usually be referring to a collection of tabs grouped together and made available in the The "Force.com App Menu" at the top of every screen.

The term "App" is a very generic term within the software industry, however with reference to Salesforce it would usually be referring to a collection of tabs grouped together and made available in the The "Force.com App Menu" at the top of every screen.

It may also be used refer to custom visualforce/apex development on the force.com platform, a mobile app that interacts with the force.com platform or a configuration/customization that makes features available through the official Salesforce1 mobile app.

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