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A campaign is an outbound marketing project that you want to plan, manage, and track within Salesforce. It can be a direct mail program, seminar, print advertisement, email, or other type of marketing initiative. You can organize campaigns into hierarchies for easy analysis of related marketing tactics.

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Connect Individual Email Results from Marketing Cloud to Campaign in Sales Cloud

However, we want to have an aggregation / grouping of those results on a campaign. … E.g. we are sending out a birthday email using a journey for example and we would like to both know whether the individual contact responded to it and also how many of the "campaign members" did respond …
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