When I use your code, I see that the order appears correctly. I suspect the issue that you are experiencing is related to your XML, as you are using unsupported HTML elements: * `Content` * `fig` * `graphic` Also their respective attributes such as `orientation` and `position` are unknown to the User Agent and is causing unexpected results when you display them. I would recommend: 1. Removing the unsupported `orientation` and `position` attributes 2. Change `content`, `fig` and `caption`* to a supported element, like `div` 3. Change `graphic` to `img` **caption is a supported HTML element, but only in tables and must be inserted immediately after the `<table>` tag.* You may also want to consider writing an XSL template to transform the XML to supported HTML and use this in conjunction with the AMPscript [TransformXML](https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/transformxml.htm) function.