Questions tagged [subscriber-key]

A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account

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IndividualId as a SubscriberKey in Salesforce Marketing Cloud

I want to ask your advice in organizing a new Marketing Cloud org. Our business process is organized in a way that we have Leads and later they are converted into Person Accounts. We track the ...
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Marketing Cloud list import [duplicate]

My company is migrating ESP from Listrak to Marketing Cloud and my boss asked me to export all of our lists from Listrak and get them on Marketing cloud. I notice when I try to import the Listrak list ...
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Beginners question about Send Relationship [duplicate]

I'm studying for the certification for email specialist but slightly confused by send relationship and how this is defined. I've always been under the impression that Subscriber key = Contact key. For ...
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How subscriber keys are being added in Marketing cloud?

I am not getting this quite easily If I have a DE, and I have multiple fields in it, and one is mapped as subcribey key ( ID let's say ), and id value is : 00848-454-555585545ds for one of the row, ...
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How to find subscribers specific to Business unit?

I have 2 BU's in my account and single contact(email address) being part of both BU's. I'm not able to find which contact belongs to which account Id , since MID field is not available in _subscribers ...
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Update Subscriber Key in All subscriber generated through trigger sent

Hope everyone is doing well. I have a scenario, Please can you provide your inputs if its possible: When we target an audience(using data extension) through send flow, the subscriber are added to All ...
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Prefixing ContactKey with a country code after send out/go live

The SFMC instance is being shared by multiple countries of the same client. To avoid over writing each other's data at any level(Subscriber/All Contacts), the client is expecting a prefix to the ...
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How to use encrypted subscriber_key from abandoned cart DE in journey?

Abandoned cart configuration has been setup in Marketing cloud. Tracking code has been added in the website and all the necessary implementations are carried out on Marketing cloud end. Behavioral ...
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Find attribute relates to subscriber on Subscriber Key

I have been trying to find a way to get the attribute in each custom data extension that relates to subscriber on Subscriber Key. I was trying to use SOAP API according to the code below. But, I did ...
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SSJS MC Attributes.Retrieve() doesn't return EmailAddress

isn't EmailAddress one of the Subscriber's attributes? How to fetch it from All Subscribers list (or Subscriber Object) using SSJS with SubscriberKey? Could it be blocked on the parent lvl? Piece of ...
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Restrict users to use incorrect Subkey

Is there a way to apply a restriction so users can only import ContactID as Subkey to a sendable DE? The use case is our SFMC users have been using Member_ID (a 6 or 7 digit number) as Subkey for ...
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Where does a unique contact/subscriber key come from exactly?

I have read several tutorials and I know the subscriber key and contact key are USUALLY the same (correct?) I read that typically it should NOT be an email address cause email address can change - but ...
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Subscriber Key Email send question

https://help.salesforce.com/articleView?id=sf.mc_es_subscriber_key_scenarios.htm&type=5 "When the birthday email goes out to the Loyalty Birthday List, Lisa and Jill each receive a separate ...
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Report on User that added Contact to Marketing Cloud

I'd like to get a report/data extension/export of which Marketing Cloud user added a Contact. I can see this on the All Subscribers interface in Email Studio ("Added By" column), but when I ...
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Contact Key v/s Subscriber Key [duplicate]

What is the difference between the Contact key and the Subscriber key in Salesforce Marketing Cloud? I need to be clear on these so I can absolutely transfer this information. I have read the help ...
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Imported DE is not added onto All Subscriber

I have managed to import successfully the 2 records into DE (email, first name and last name). Then, I sent an email with this DE, the message indicates it successfully sent. However, the tracking ...
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Can you change SFMC Subscriber Key w/o SF Support?

Do you need SFMC Support to change the current subscriber id field from one existing field to another, no data migration or changes. And if so, is this still considered a rekey? Context: We are ...
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How to initiate a journey (via API) for 'new' users in SFMC?

We would like to initiate a journey for 'new' users via the Rest API (POST /interaction/v1/events, see documentation). These users are new in SFMC. In other words, we have no contact (email address ...
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Subscriber Key Update in Marketing Cloud

We have been using email address as our subscriber key in marketing cloud for a couple of years now. We are set to move away from this practice & start using contact ID as our key. My questions ...
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Email Studio: All subscribers list

I want to know how the subscribers are added to the All subscribers list. I know contacts are added in the contact builder using an object or API. But how do we know which contacts should be added to ...
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Email Address As SubscriberKey in SFMC [closed]

Can you please tell me what are the main arguments against using Email Address as Subscriber Key in SFMC? I have been getting requests from our internal stakeholders to use the email as Subscriber Key ...
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How do I update a subscriber's email address in Marketing Cloud when the corresponding Contact mail is changed?

The case is the following: Contact located in Salesforce Service is added with "XXX@mail.com" mail. Salesforce Service is connected to Marketing Cloud. Note: Subscriber Key is Salesforce ...
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Using Account Id from Salesforce as the Subscriber Key in Marketing Cloud?

We have been working with person accounts in our SF setup till now and therefore using just contact Id as the subscriber key during email sends. Now we also have a requirement to send emails to ...
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How to update Sales cloud Record for PersonAccount from CloudPage?

I have PersonAccounts enabled in the Sales cloud Org. We are using Subscriber Key as PersonContactId in Marketing cloud. We have a cloud page from which we need to update PersonAccount in Salescloud ...
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Sending to subscribers that are not in Salesforce SalesCloud

We are currently using Marketing Cloud Connect to connect with SalesCloud, our Subscriber Key being the SalesCloud Contact ID. We sometimes receive lists of email addresses we need to send to that may ...
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How to update Status of Subscribers from Data Extention In Marketing cloud

I have a Data extention containig a list of Subscribers with their email and subscriber key. I want to update the records in the Data extention to the All Subscribers list from the Data Extention on a ...
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Updating Subscriber(Contact) key in Marketing Cloud

Currently, we use Subscriber key= Email Address = Contact Key; We are planning to use Salesforce Contact ID as Subscriber key/ContactKey. Is there a way to mass update Subscriber key value for all our ...
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Two data extension with different Subscriber Key

The scenario is this: We are using the SFMC connector to create a Data extension with contacts to receive communications. The subscriber key for this Data extension is Salesforce ID. In parallel to ...
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How to manage Contact Keys created before connecting MC to SF

Our MC wasn't connected to SF in the last year. Therefore the contact key value that has been used is email address. Now we have purchased a SF account license and we are planning to connect it with ...
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Connecting Contacts when Email Addresses Match but Subscriber Keys do not in Multi-Org

Trying to get ahead of the curve at my Company and we are in the process of connecting multiple CRMs to our Marketing Cloud. So my question is how do we connect contacts that we know are the same ...
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How do we force Email Studio to use the supplied email address in the data extension even with an existing Subscriber Key in the All Subscribers List?

My question comes from the fact that when sending an email with a Data Extension as the source, Email Studio pulls up the related existing Subscriber Key in the All Subscribers list to get the email ...
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Line Contact Key Updates in Group Connect

our requirement is we need to send a message when active in LINE account and should not send when not active using journey builder. In the journey, before we send LINE message we check the LINE status ...
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One hard bounce should mark subscriber to Held status instead of waiting for 3 bounces to happen. Is it possible in SFMC

Can We mark one Hard bounce to Held status to avoid further bounces to happen and if they update their email address then I should able to mark them Active again. How to achieve this in SFMC
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UpsertDE with Composite Primary Key for Journey Activity Tracker

I'm attempting to create a Journey Activity tracker for a DE with a Composite Primary key of [Subscriber Key], ContractID, and ContactId. Here is what I've attempted to insert within each email and it ...
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Marketing Cloud ContactID, where do I find this?

how do i access the "contactID" in SQL in the Marketing Cloud ? what data view is it in? when looking at contact builder I see data like this. Contact Contact ID: 1030837 Contact Key: ...
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We have 2 records with the same SubscriberKey in a DE. How to track interaction data for each record?

The send is done in a journey so we were not able to differentiate between the records based on JOBID. I am aware that Batch ID does differ, but how to I map which batchID corresponds to what records ...
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Which ID do I need to use as Subscriber Key in Marketing Cloud to keep in sync with Service/Sales Cloud?

I'm currently about to start an IP warm-up for Marketing Cloud and I have done the following: Imported my warm-up dataset to Service Cloud (to obtain Contact ID) Exported the dataset from Service ...
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Get SuscriberKey field name that relates to a field in a Data Extension

So in Marketing Cloud I'm trying to get the field name from a data extension that is the relationship to the SubscriberKey; E.g. let's say I know the DE customer key and I retrieve all fields via ...
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Using Salesforce Contact ID as Marketing Cloud Subscriber Key - what are the consequences?

Context - this is an entirely new setup with Service Cloud and Marketing Cloud. I understand that we'll need to use the Salesforce Contact ID as our Marketing Cloud Subscriber Key in order to deliver ...
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Combination of two fields as a unique key in all_subscriber list

we have a subscriber key as a unique key in the all subscriber list. I want the combination of the two fields as the unique field in the all_subscribers list. Say (SubscribeKey + EmailAddress) as a ...
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All Subscribers search is not showing all the attribute values from data extension ,despite data extension having values

Using SFMC-SOAP API I was able to do the following Steps that were successfully done prior to hitting the problem: Create a DataExtension where we had 3 distinct attributes namely Subscriber Key, ...
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Find out how many emails were send to a Subscriber Key from all the child BU on a daily Basis

We want to create a suppression list for marketing communication. As part of which We want to find out if any Subscriber Key has received any email from any of the Child BUs in our org. Is it possible ...
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3 answers
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Query did not opens in the past 180 days

I have the following query to find all subscribers that have not opened in the past 180 days: Target Data extension has: SUBSCRIBER RELATIONSHIP ContactKey relates to Subscribers on Subscriber Key ...
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Is the email in All Subscribers preferred to the one in the sendable Data Extension?

I noticed that in my last send, even though the contact with the same Subscriber Key had changed her email address, the Marketing Cloud has communicated with her using the email on her All Subscriber ...
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Contact Key & Subscriber Key for Non-CRM Contacts (Adding Sales & Service Cloud Later)

We currently do not have SalesCloud set up but it is on the road map. We are looking to first setup MC and will be emailing current customers and any newsletter signups. How do I generate a ...
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Recipients with different keys but same email asking for Unsubscribe From All

In our Marketing Cloud's data model, we have defined a unique ID for each user (subscriber), but it is possible that we have the same email address for different IDs. We currently do not have a ...
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Global Unsubscribe With Varying Contact Keys

We do not use an email address as the subscriber key in our marketing cloud instance, we would love the opportunity to be able to unsubscribe a user by email address across all subscriber keys related ...
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2 answers
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Subscriber's %%view_email_url%% link breaking frequently/randomly

I am using the %%view_email_url%% personalization string in all my emails to provide the subscriber with an alternate view that is platform-independent. These links are going dead, increasingly over ...
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Marketing Cloud (Connect) Veeva

We want to use Marketing Cloud Connect to connect SFMC with Veeva (2 way connection). Our use case is following: Our consents are already coming to SFMC from our MDM that is already connected to ...
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SubscriberKey and exclusion data extension/ exclusion script

When we use a Data Extension as an exclusion Data extension or in an exclusion script, is it enough if we only have the "SubscriberKey" field? It is enough to exclude those contacts? Or should we also ...
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