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Questions tagged [personalization-builder]

Personalization Builder is a tool within the marketing cloud to present recommendations based on wisdom of the crowd, functionality also described as PI, Predictive Intelligence, or Einstein Email/Web recommendations. This tag should be used when there are questions about the collect code, scenarios, or recommendations.

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Want to perform Website tracking (only Website visits) through Collect tracking code

Client wants to track known visitors on there website and they are not into e-commerce business. so we have updated content catalog in email recommendation section and this account doesn't has Web ...
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0 votes
0 answers
49 views

trackCart not working in MC Collect Code

We have the following snippet in order to track cart in our website using the MC Collect Code: <head> <script type="text/javascript" async src="https://REMOVED.collect....
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  • 213
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1 answer
24 views

Rounding a number from a Data Extension that has multiple decimals

I have a personalization field that reads from our data extension to show how many purchases have been made from the previous month. The DE I get with over 28k people doesn't shorten the decimal ...
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-1 votes
1 answer
24 views

Dynamic/Personalised link in Email Studio

I'm trying to send out a survey email using dynamic survey link to different people. What would be the ideal way to achieve this? Do I just upload it to DE and use AMPScript? Thanks
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0 votes
0 answers
16 views

How to correctly populate IGO_VIEW? [duplicate]

as you may know SFMC documentation is not that great. I am trying to populate IGO_VIEW datatable. Does anyone have a complete list of requirements that are needed in order to produce IGO_VIEW records? ...
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0 votes
1 answer
43 views

Localised currency Email Recommendations

I'm facing some difficulties around the email recommendations and especially to make them localised. I need to show a different currency for Denmark (kr) then the currency for France (€). I have the ...
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0 votes
0 answers
30 views

Which datapool does Bought Bought use?

Since Salesforce Support does not answer this question my hope relies on you ;) My Question: Does the purchase need to occur at the same time in the same call? Or not? [Thanks for rephrasing @EazyE] ...
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1 vote
0 answers
20 views

Emphasize purchased products & wishlisted products in Einstein Recommendation

We now have a use case where we need to get Einstein recommendation to emphasize products the customer has added to wishlist & previously purchased, before logics that personalize based on product ...
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0 votes
1 answer
30 views

Irish localized fieldname identifier unclear, Product recommendations Einstein

I am searching for the right document to implement localized fields for Ireland. English in Ireland or Irish in Ireland, or both if it differs. We got this documentation from salesforce, which links ...
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1 vote
0 answers
225 views

Problem : Behavioral trigger abandon basket

I try to set up the behavioral trigger on the abandoned basket. I created the product catalog with the required fields including the product_code which seems important. I made sure that avaibility on ...
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2 votes
2 answers
132 views

Conditional presentation of Sale Price in Einstein Recommendations

I am trying to set up conditional display of Sale Price, according to these specs, in a following way: %%[ if SalePriceMain > 0 then ]%% %%SalePrice%% %%[ else ]%% %%RegularPrice%% %%[ ...
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1 answer
105 views

Product Catalog for Behavioral triggers - product links need to be individual links?

We have been setting up Behavioral Triggers and following instruction. We have created and uploaded file with all product but were wondering if it's going to work because we don't have individual ...
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0 votes
2 answers
388 views

IGO_PROFILES not being populated by setUserInfo

I'm trying to generate email recommendations with Einstein, but I can't get users added to the IGO_PROFILES data extension. I'm following the directions to the letter as far as I can tell. I'm also ...
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1 answer
46 views

Track purchase without item details

Is there a simplified version of the 'Track Conversion' collect tracking code that we could use that doesn't require line item details for the purchase? Our data layer is not configured to consider ...
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0 votes
2 answers
639 views

Edit behavioural trigger content block: productLink

I am currently in the process of implementing behavioural triggers content block. I have a scenario in which the default product link from product catalog refers to a certain region that will not ...
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0 votes
1 answer
100 views

Collect tracking code - session info/time on page

We're implementing the Collect tracking code and managed to retrieve the page views in the MC PI Data Extensions. Are we also able to retrieve the session time & length? Or even better, the time ...
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0 votes
1 answer
211 views

Viewed Item Not In Catalog

I am trying to activate the behavior trigger for Abandoned Cart and want the PI data extension to be filled. I import the product catalog daily from the FTP server. In the email recommendation status ...
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  • 133
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1 answer
235 views

How to map setUserInfo value to Subscriber record for Einstein Recommendations

I understand it's possible (even desired) to pass something other than an email address (hashed) through the email parameter for the Einstein Collect Code, for setUserInfo: <script type="text/...
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0 votes
2 answers
152 views

SFMC Email recommendations: Remove individual items from cart

Would it be possible to create a script that removes individual items from the cart, with the current setup of Email Recommendations? For the implementation of Email Recommendations, we are looking ...
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0 votes
1 answer
322 views

Localized Fields in Einstein Catalog

I am building a catalog for Einstein Email Recommendations and I need to merge data from different countries. I know that I need to have localized fields for Regular Price Display and Sales Price ...
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  • 41
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1 answer
310 views

Shopify: How do I hash an email for Einstein web/email recommendations in Marketing Cloud?

Hello wonderful MC developers, Two questions: If I'm not passing an email address via the url, do I still need to hash it? When I don't md5 the email address in theme.liquid, Marketing Cloud is able ...
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1 answer
244 views

Localized email recommendations currency

I am using localized Einstein Email Recommendations and the currency is not being added, should this be added manually or should it work automatically indicating that something is wrong with my setup? ...
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0 votes
1 answer
754 views

With regards to Collect Tracking Code: What are the different cookies dropped for unknown visitors?

Referring to what was explained here How to track unidentified users in web and Mobile analytics on Collect Tracking Code and the cookies that are being dropped for unknown visitors. Indeed, I can see ...
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1 vote
1 answer
686 views

Marketing Cloud Tracking Code to caputure Website Visitors (Identified or Unidentified)

I have added tracking code as below: _etmc.push(["setUserInfo", {"email": usr_Email}]); _etmc.push(["trackPageView"); Whenever the web form is submitted, I am capturing the email and passing it to ...
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1 vote
1 answer
160 views

Einstein Localized Recommendation

Reference Post: Einstein localized recommendations not working Extract from the reference post: Update; We fixed it by copying the exact Einstein attribute names as our column names in > the ...
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  • 27
1 vote
1 answer
142 views

Does Einstein Email recommendations support different websites?

I am not sure whether this is the right place to ask this question so sorry in advance. We have a website that has 3 versions (1 for each locale). A product may be in the catalog for 1 locale but not ...
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1 vote
0 answers
469 views

Marketing Cloud Collect Identify Website Visitors, log tracking [closed]

Despite a number of posts on this specific subject already existing - with decent answers - I am still not quite 100% on the actual method to achieve this simple aim: track identified website ...
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  • 119
1 vote
0 answers
55 views

Controling privacy in Einstein Email Recommendations (Personalization Builder)

I'm trying to understand the mechanics of Email Recommendation, especially in terms of privacy. I have a client keen to get it working, initially only Content Catalogue. A former colleague left a ...
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4 votes
2 answers
91 views

Is it safe to load collect.js async

Looking at the library, collect.js will take the current window._etmc array and fire off all of the current items and then continue as normal. I would assume this is to support async loading of the ...
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  • 143
0 votes
2 answers
493 views

Collect.js Predictive Intelligence Set User Info Email Value

The "Marketing Cloud install collect tracking" documentation clearly states that to be able to use Predictive Intelligence then the setUserInfo email property must be the subscriber's email address. ...
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  • 143
0 votes
1 answer
398 views

Marketing Cloud Einstein 'Track Cart' Tag not inserting into: PI_ABANDONED_CART_ITEMS DE

My Track Cart tag is giving 200 status code en underneath payload in Network payload: {"cart":[ {"item":"TEES","quantity":"1","price":"24.95","item_type":"product","name":"Tee 1","unique_id":"202262"}...
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0 votes
1 answer
31 views

Personalisation Builder - associating previous session basket with next session when first session is anonymous

is it possible to associate an anonymous visitor's abandoned basket in one session to their next logged-in/registered/form submit session? Do we just need an automation joining uuids to subscriber key ...
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0 votes
1 answer
58 views

Personalization Builder: In depth description of import status

When importing a catalogue (Marketing Cloud / Personalization Builder / Email Recommendations) I typically get a valid status because of duplicates. But I can find no description of how these ...
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1 vote
1 answer
131 views

How is it possible to display different SCENARIOS for customer segments in one website area with einstein web recommendations?

How can I set up a web recommendation that has different SCENARIOS for different customer segments? Specification (simplified): When I visit a website with one web recommendations area i would like ...
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0 votes
1 answer
1k views

Question about Collect Tracking Code

About Collect Tracking Code, it seems that is used with Einstein recommandations (Personalization Builder) and Web/mobile analytics. Are there any other use cases for Collect Tracking Codes ? For ...
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0 votes
1 answer
288 views

How to pass Einstein Email Recommendations sku to get results from item-related scenarios?

I want to make Email Recommendation based on View View scenario which requires SKU. According to that page: https://help.salesforce.com/articleView?id=mc_pb_einstein_recommendation_scenarios.htm&...
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2 votes
1 answer
117 views

How to Set up Contacts in Marketing Cloud to populate records from Personalization Builder Data Extension

I worked on Personalization Builder and collected data about users based on collection codes set up on a demo webpage. The data is in the Standard Personalization Builder Data Extension. IGO_PROFILES ...
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1 vote
1 answer
250 views

What is the function of 'Affinities' in Marketing Cloud Personalization Builder

In Marketing Cloud Personalization Builder -> Web Recommendations->Reporting->Contacts When I check a Profile using Email id I can see 'Affinities'? How do I use these Affinities for my Web/Email ...
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0 votes
1 answer
214 views

What is the function of 'Multiple Values' in Additional Fields in the Catalog Field Mapping?

When I go to Admin-> Catalog then select the Catalog and go to Field Mapping. Under Additional Fields, there is a checkbox option: 'Multiple Values' What is the function of this 'Multiple Values' ...
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1 vote
1 answer
45 views

Is there a limit on number of Recommendations in Email-Recommendations in Personalization Builder

I am using the 'Email Recommendation Logic'. In that when I select a Layout of up to 4(ie 2*2) it is working fine but when I select more than 4 I don't get any items in the preview and in the email ...
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1 vote
1 answer
57 views

Is there a limit on number of Recommendations in Personalization Builder Web-Recommendations

In the Web Recommendations I am getting up to 5 products when I use the number of range to set a number of items, but In case of more than 5, I don't get the items on the Preview and the Webpage. My ...
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1 vote
1 answer
165 views

Do we have to add '%%context_value%%' field in Scenarios in Web Recommendations that is in Personalization Builder

When I add Scenarios in Web Recommendations, most Scenarios (like Bought-Bought, Click-Bought) have a this '%%context_value%%' string that appears in the Scenario Statement. Do I have to enter any ...
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4 votes
1 answer
1k views

Marketing Cloud Abandoned Cart data to use in Journeys

I finished product catalogue tracking, connected ready-made data extensions from Predictive Intelligence (IGO Digital). Most of IGO_ data extensions are flowing back from IGO to MC data extensions. ...
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11 votes
1 answer
645 views

BU structure for MultiCloud setup with Einstein (Marketing, Commerce, Sales/Service)

Challenge Are there any Best Practices or Solution Kits that give a guideline for BU setup for global Marketing Cloud setups, where Sales/Service Cloud and Commerce Cloud are involved? The specific ...
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1 vote
1 answer
337 views

What exactly does the 'Base Collect Tracking Code' in Personalization Builder refer to?

I've been looking through all the documentation, and I can't seem to identify what the 'Base Collect Tracking Code' is referring to, or why it is now 0 for us. It used to have data in it as far as I ...
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-2 votes
1 answer
228 views

How to Use User Info?

So I know I can set user info details with this snippet: _etmc.push(["setUserInfo", { "email": "somebody@email.com", "details": { "foo": "bar" } }]); But how do I use these ...
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  • 101
0 votes
1 answer
585 views

How to get the JSON response using Einstein in Web Recommendations?

According to this article, web recommendations can be delivered via JSON response or HTML/JS. It mentions that the JSON response is the best method. However, there is no documentation for getting it. ...
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  • 101
1 vote
2 answers
198 views

CORS Issue on Personalization Builder output [duplicate]

Our current implementation method uses SFMC's client-side code snippet that returns and places it's HTML in our module and outputs the following on the page: <script src="https://[MID].recs....
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  • 11
3 votes
1 answer
805 views

Collect tracking code is not working properly

I'm currently implementing the collect tracking code to capture the User info wherein I'm able to get the user's email id into the tracking data extension (IGO_PROFILES) but not able to capture the ...
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0 votes
1 answer
129 views

Configuring Einstein email recommendation

I am configuring email recommendation in personalization builder marketing cloud, and I have installed collect code(to track user views) and based on this I am expecting igo_views Data extension to ...
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