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Tracking lead source from Adwords

currently we have Some web to lead forms that we built in our web site. As well as Adwords campaigns are also on going to increase Marketing. We would like to capture marketing ROI, So we want to ...
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How can I track Lead Source “PPC - Google” in Salesforce

How can I track the PPC efforts and know when someone makes an inquiry through the website whether they came through PPC. I want to know who those people are Gravity Forms are integrated with SF. I’m ...
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Advertising audiences - Marketing cloud

Can I send a suppression list to Facebook and Adwords in my journey? Every use case I've seen so far is about sending an ad on Facebook, but is it possible to create a Facebook custom audience from ...
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AdWords and SEO Integration

Does anyone know what happened to the AppExchange plugin by SF (possibly a Labs item) that existed to store Referrer and other such values? I see no sign of it. Is SF perhaps leaving it to Orgs to ...