I want to use custom labels in the email template to display images stored in the documents.

I want to store the base URl and Ids in a label so that I can fix them on moving them to other sandboxes.

  • What is the type of your email template? Is it a VF template?
    – manjit5190
    Oct 14, 2015 at 19:39
  • 2
    Only VF templates can have CL.
    – Ashwani
    Oct 15, 2015 at 6:52
  • It is an HTML template. Oct 15, 2015 at 20:23

3 Answers 3


Use below syntax to get the custom label in the Email Template, Please remember to enclose the syntax with single quote(').

  • I don't know why this answer is down-voted. Perhaps it didn't work in 2016? But it does work now. You can use {!$Label.LabelName} in text/html classic email templates in Winter 19
    – Aidan
    Jan 31, 2019 at 17:13
  • Was able to use the label without the single quote in the subject line. Thanks for the tip! Mar 7, 2019 at 19:41
  • unable to use {!$Label.LabelName}' with or without quotes in body of classic email template
    – C0DEPirate
    Mar 26, 2019 at 15:37
  • I can't get the label to work in the body of the email by itself. It does work in the subject and it does work in the URL of a link merge field. But whenever I use it by itself in the body the merge field gets replaced with blank text. I tried with and without the single quotes. Sep 3, 2019 at 8:47

You have to use VisualForce HTML template. Here's how to use it:

Suppose in the template, the Billing Address is written as follows:

<apex:variable var="billingAddress" value="Billing Address" />

To use the label change this to:

<apex:variable var="billingAddress" value="{!$Label.BillingAddress}"/>

As another example, you can change a literal value within the Visualforce markup like this:

<td>My Label</td>

To use a created label called MyLabel, instead of a literal, change this to:


And this should work fine!


You can use this format to use custom labels in the classic email templates.


But to use images in the email you can create a formula field in which you can use this below formula and pass the url of image where it is publicly hosted.

IMAGE(image_url, alternate_text [, height, width])

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