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Can anyone suggest guidelines for how to capitalise references to Salesforce objects in a managed package application UI, in particular standard objects like Account, Contact etc.?

I've read the Salesforce Style Guide for Documentation and User Interface Text which does not cover this thoroughly but has some relevant points:

Capitalize the names of all tabs in the application. Refer to them using the exact spelling in the user interface. For example: Accounts tab, not Account tab...

...However, don't change the capitalization of objects, methods, calls, or other language constructs, such as the Account object

So the guide capitalises all references to Salesforce objects. However if you look within the standard Salesforce UI, the capitalisation varies:

A Sales Process contains the Stages an Opportunity follows through its sales cycle.

This feature allows a user to search for opportunities that share common fields with the user's opportunity.

This page allows you to specify the fields that can appear on the Account page.

Customize fields on the accounts page

Define the Apex triggers for Contacts here.

The motivation is to ensure a clean and consistent style within a Salesforce application that makes frequent references to standard Salesforce objects. At the moment we have a bit of a mish-mash where the capitalisation in each UI element mostly depends on developer preference.

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    Coding style? UI labels that refer to the standard objects? Both?
    – pchittum
    Sep 7, 2015 at 9:22

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