I'm developing a custom template that I've imported into Content canvas and then applied to an email using content builder , however I can't seem to find anything on ET to tell me what the ID of a content area i've created is.


eg I would like to know what the id is for the content area in this snippet of code.

     <td style="text-align: center;padding-top: 24px;-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;font-family: Helvetica, Arial, sans-serif;font-size: 15px;line-height: 21px;letter-spacing: 1px;" class="sectionMainContent"><a href="%%=RedirectTo(@leadctalink)=%%" class="ctatext" target="_blank" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;text-decoration: none;color: #000000;font-weight: bold;font-family: Helvetica, Arial, sans-serif;letter-spacing: 1.5px;">

          <custom type="content" name="leadcta">
  • I think I figured out my own question. An ID exists for Content Areas that have been created outside of a template , what I have is just the content slot which a Content Area can be inserted into..
    – Rowan
    Commented Aug 25, 2015 at 6:48

1 Answer 1


That's correct, in addition I was told by our account rep that we cannot use any of the ampscript content area functions within Content Canvas, I have not tested this because I chose not to have it turned on due to that. If you have trouble pulling in content based on the ID that may be why.


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