I am trying to automatically update an account level field once an associated contact's field is updated. The use case is someone completes a Pardot web form to register their products. This data goes onto the lead or contact level field as Pardot can not update account fields. I have it configured that if a lead is created net new with this form field, once converted to a contact the data carries over to the contact level and it also writes it to the associated Account. I can not get the data to push from contact to account when the form submission updates an existing contact.
I have looked at the Apex code for how to update an account from a case (a different question in the forum and I've also looked into workflow rules which wouldn't jump from contact to account. I also just tried to learn Apex through the wizard and then a developer account access...it's frankly too much to take on and learn right now as a marketing/admin team of 1.
I'm pretty novice at coding so if I can have a more clear direction on what I all need to do to get an account field be updated when information is updated on a contact record.
Custom field on contact: Warranty_Registration_Products__c (A pick list multi select)
Custom field on account: Warranty_Registration_Products__c (A pick list multi select)
thanks much in advance!!