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I am looking for a method of capturing a subscriber's click activity in a data extension. Ideally utilising the link Alias combined with the subscriberID.

Simple Use case sample:

Subscriber receives [Email 1] and clicks on "Destination - Spain" and "Destination - Portugal" which link through to our transactional website. On click the subscriberID and link Alias are captured into a Data Extension.

Subscriber receivers [Email 2] which contains an ordered list of destinations and based upon a lookup into the above DE features "Spain" and "Portugal" in the subject line and highlights these two destinations as "FEATURED".

Is this possible?

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Yes. You'll need SFMC Support to enable the System Data Views. The _Click System Data View is a record of all clicks by Subscriber. You could write a Query Activity to add rows to a Data Extension.

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  • The theory here is to query all clicks and add rows to a Data Extension, doing so a scheduled or automated process? – Paul Moody Aug 7 '15 at 12:19
  • You could definitely automate it in Automation Studio. – Adam Spriggs Aug 7 '15 at 13:50
  • Simple as that - delayed reaction but this is incredibly powerful. – Paul Moody Apr 22 '16 at 13:10

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