1

I am working with a script to collect conversions and pass into ExactTarget for reporting. For some reason the conversion is not tracking back to ExactTarget even though there are no errors:

document.write("<img src='");
document.write("https://click.s6.exacttarget.com/conversion.aspx?xml=<system><system_name>tracking</system_name><action>conversion</action>");
document.write("<member_id><$MISC4></member_id>");
document.write("<job_id><$MISC1></job_id>");
document.write("<email><$MISC3></email>");
document.write("<list>0</list>");
document.write("<BatchID><$MISC2></BatchID>");
document.write("<original_link_id>0</original_link_id>");
document.write("<conversion_link_id>0</conversion_link_id>");
document.write("<link_alias>"+linkalias+"</link_alias>");
document.write("<display_order>"+displayorder+"</display_order>");
document.write("<data_set>"+dataset+"</data_set>");
document.write("</system>'");
document.write(" width='1' height='1'>");

Below is what would populate:

<img src='https://click.s6.exacttarget.com/conversion.aspx?xml=<system><system_name>tracking</system_name><action>conversion</action><member_id>6293159</member_id><job_id>523034</job_id><email>MyEmail@thisisatestemail.com</email><list>0</list><BatchID>1</BatchID><original_link_id>0</original_link_id><conversion_link_id>0</conversion_link_id><link_alias>My Link Name</link_alias><display_order>1</display_order><data_set><data amt="19.98" unit="Dollars" accumulate="true" type="Subscription" /></data_set></system>' width='1' height='1'>

Any ideas why this is not tracking the conversion on ExactTarget's end? Thanks Ben

1 Answer 1

2

Have you included conversion="true" in the appropriate links in your email campaign or landing page links?

http://help.marketingcloud.com/en/documentation/exacttarget/tracking/conversion_tracking/implement_conversion_tracking/insert_the_link_in_your_email/

That would be required to track legacy email conversions/revenue within the typical "Tracking" tabs.

You may also wish to explore "new" conversion tracking via Discover and Web & Mobile Analytics in order to get email revenue attribution, but note at this time it does require a services engagement with SFMC to complete the implementation.

http://help.marketingcloud.com/en/documentation/discover/email_revenue_attribution/

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.