We are using Salesforce PE with API access.
We'd like to make the Leads section focused on projects instead of account/contact.
Our business and sales model revolves around chasing construction work, where the existence of a potential project is the core focus, and the people/business associated with it are either secondary or not important until the Opportunity phase.
e.g. Qld Government announce they want to build a new public swimming pool. That swimming pool development is the thing we are chasing, and want to identify that as a lead.
We can't create the Lead without a "Company" and "Person" which are mandatory, but we'd rather a) not enter them yet, b) create accounts/contact, and associate them with the lead first.
I realise I'm probably describing an Opportunity, but we're looking to track every little scrap of construction work, even if the job never eventuates, or there's little substance to it. It's logically the same step as a lead should take, just project focused.
My boss has told me to "figure out a way to make company and person not compulsory" within the Leads section.
I think we might need to be more open minded with solutions tho, so I'm asking
a) Can we make company/person not mandatory in the leads section
b) if(a) not possible, any suggestion how we could use salesforce to track projects before the opportunity stage.