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We want to load the parent-child data from an Oracle database into ExactTarget using the data layout below. I'm looking if is possible to load in the normalized data format without converting the file into a normalized format like a flat record (all the child values in 1 record).

| ID  | Name | Preference    |
|-----|------|---------------|
| 123 | abc  | travel        |
| 123 | abc  | entertainment |
| 123 | abc  | food          |

Please advise.

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Yes. That's no problem.

Data Extensions are essentially database tables in the Salesforce Marketing Cloud. You can define primary keys to accommodate the example you've provided.

You can use Query Activities to segment/transform your Data Extension data.

Audience Builder also provides a means to corral your normalized data -- but it's all Data Extensions behind the scenes.

Data can be loaded into Data Extensions using Import Activities or via API.

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