Is there anyway to specify a name on an ANT deployment, instead of just an 18 character guid? It would be especially helpful with for the new quick-deploy feature.
I believe you should address that to Salesforce. You can log a case or suggest your idea on IdeaExchange.
It is not possible to change name for ANT Deployment currently. Probably they would implement this option if you log a case or suggest your idea on IdeaExchange. They are constantly implementing some old most-voted user suggestions from idea exchange in new releases.