How can a Held Subscriber be reactivated?

Tried importing into the All Subs from a Child Business Unit and the import couldn't find the subscriber.

1 Answer 1


You should be able to do this with a CSV import to the AllSubs list. Have a column for Subscriber Key and Status, and make the value of status "Active". for each row Import that into all subs, using update.

Good luck!

  • This works if the import occurs on the Enterprise MID All Subs but not from the Child MID All Subs. Any reason why we would see such behavior?
    – user10250
    Commented Dec 22, 2014 at 18:06
  • 1
    Yes. There really is only one true "all subs" list, the enterprise one. While it may seem that there is a Child BU all subs list, that really isn't the case. Once a send is being processed, everything goes through the Enterprise level.. Hope this helps!
    – Timothy
    Commented Dec 22, 2014 at 18:21

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