Links generated in the AMPscript block are not being tracked

Question

I noticed the links are not being tracked when the links are created into the AMPscript block (in between %%[]%%). When I hover the links in the email tests I receive they are normal links e.g. http://google.com instead of http://click.et.domainname.com/?qs=3847546732j4384672328h283464

What I have:

%%[

Var @type, @link

Set @type = [TYPE]

IF @type == '1' THEN

  SET @link = 'http://www.google.com'

ELSE

  SET @link = 'http://www.yahoo.com'

]%%

then I call link in my email body like this:

Click here to open your page.

When I hover is showing http://www.google.com for example instead of e.g.

http://click.et.domainname.com/?qs=3847546732j4384672328h283464

I tried using TreatAsContent() but again the links is printed as a string instead of being treated as a link and therefore being transformed by ET into a tracking URL.

Any thoughts?

Thanks, appreciate you input,

Vic

Answer 1

The answer turns out to be "use TreatAsContentArea". Like so:

  SET @link = "https://tdeasywebtour.com/sbb/sbb_en.html"
  SET @box1 = Concat('Get 24/7 online and mobile access to your Card Account with <a href=', @link, ' target=_blank style=color:#ffffff;>EasyWeb</a>.'

Then you call it like this in the email.:

 %%=TreatAsContentArea("someUniqueValue", @box1)=%%

Hope this helps!

Answer 2

Try the RedirectTo function of AMPscript.

It should be something like this:

%%=RedirectTo(@link)=%% (if link is set into a variable)

or

%%=RedirectTo("http://www.google.com")=%%

You can view all available AMPscript functions here.

Answer 3

You should be able to allow the link to track with use of RedirectTo() AMPScript function.

Below link gives some info on this and also your code would look similar to this:

%%[
Var @type, @link
Set @type = [TYPE]
IF @type == '1' THEN
SET @link = 'http://www.google.com'
ELSE
SET @link = 'http://www.yahoo.com'
]%%

Within the body of the email:

Click <a href="%%=RedirectTo(@link)=%%">here</a> to open your page.

http://help.exacttarget.com/en/documentation/exacttarget/content/ampscript/ampscript_syntax_guide/http_ampscript_functions/#RedirectTo